My town has been used as a test market for “new food” for decades. I’m not sure why, but it can’t be for anything to brag about. Bakersfield is the fattest town in California, by far. Our obese percentage of the adult population is over 50%. Our kids are around 40% obese, so of course, any fast food company can get a good read on their products by coming to our town. They will be consumed in quantity.
The national statistic on adult obesity is just over 30%. One of the other nice fat-towns is Louisville, Kentucky, where they are pushing upwards of 42% in obesity rankings.
Is it any wonder that Taco Bell will start a new “test-foods” program tomorrow in Bakersfield and Louisville? There will probably be people in tents at midnight like it’s a “Twilight” opening.’
Taco Bell, based in Irvine, CA, has been kicking butt on 99cent crap for years but they must cry in their beer when they see the same fat people at Chipotle Mexican Grill throwing down $8 bills for burritos and burrito bowls. The Chipotle secret is basically fresh ingredients, not the processed junk that is the usual fare at the “Bell”.
So, the new Cantina Bell menu will feature upmarket, fresh-ingredient items and will basically be the same Chipotle menu of burritos and burrito bowls, but at a cheaper price. $5 is the going rate for the test market run.
Evidently, the test in Bakersfield of the Doritos Locos Tacos, shells styled after the nacho cheese snack chips was successful because they are going to debut across the country later this year. If the Cantina Bell menu is popular in Bakersfield and Louisville, it could also be rolled out by the end of this year. At the same time, this Taco Bell food testing will also have some new breakfast items rolled out.
Speaking of new things, the Fiat 500 has debuted and I’ve seen a couple of them tooling around town. They have a nice look. Their showrooms are called “studios” (really?) and since they now only have the one model until next year, I guess the showrooms feel more like a studio then a 3-bedroom unit. The local “studio” says they have sold 14 so far this year so that’s not a bad start. The price starts at just under $15k and can be jazzed upwards to $25K if you order the Gucci model.
Maybe there will be a Fiat 500 pulling through Taco Bell tomorrow throwing out a fiver for a Burrito Bowl.