I’ve been a no-tvcommercials-guy for many years. The DVRs have changed our viewing habits and forced the advertisers to either get good or get out. I speed through sporting events, skipping commercials and time outs, flying past half time intermissions and even doubling the speed on foul shots (who needs to see a foul shot?) Lately I’ve noticed advertisers have stepped up their game. Now when I speed through a commercial, I sometimes stop and go back because sometime different, maybe bizarre, is happening in a commercial. No, it certainly hasn’t been the lame beer commercials. But water? Yes, water!
Evian has done it again!
I’m not oblivious to the fact that Evian spelled backwards is “naive” and I don’t pay ridiculous prices for water in plastic. But I certainly respect their creative advertising team.