It started in 1985 as a small cable channel showing documentaries related to Science and Technology…and a wee bit of history. It caught on and built a steady audience that made it profitable.
Then Reality Television was invented. Discovery Channel jumped on board with both feet. Now “Discovery Channel” is the SECOND most widely distributed cable channel behind TBS. It is available in 410 million households world-wide. 87% of all pay televisions in the USA have the Discovery Channel.
They hit gold with “Shark Week.”
In 2006 they started the year by announcing that the “Nightline” crew of Ted Koppel, the executive producer and eight staffers had joined the Discovery Channel. That year the network received seven Primetime Emmy Award nominations for shows like “The Flight that Fought Back” and “Deadliest Catch.”
The next year, 2007, they won Emmy’s for shows like “Planet Earth” “Dirty Jobs” “MythBusters” and “Deadliest Catch.” “Planet Earth” also won the distinguished Peabody Award.
Now the Discovery Channel is hosting live specials which are some of the most-watched shows. In 2013 they showed the incredible record breaking sky dive from the stratosphere by Felix Baumgartner.
Last Sunday a record 6.7 million viewers tuned in to watch Nik Wallenda’s blindfolded tightrope walk across two Chicago skyscrapers.
And now we have the ultimate Reality Live Event coming on Discovery on December 7th. That’s Sunday December 7th.
Will you be watching?
The show is called “Eaten Alive.”
Wildlife expert, Paul Rosolie is going to allow a giant Anaconda to swallow him whole. “Not to worry,” he says, he will be wearing some strange kind of protective suit.
Damn! Why didn’t I think of that?