We are living in a great technological period. Nothing like our kids will experience, but wonderful enough to learn more and more about our brain functions.
We have the ability to actually see the neurons and brain waves fire when certain sounds, feelings and words pass through our ears and eyes.
A recent study with thousands of people showed researchers what are the most powerful words in the English language. What words do you need to see or hear to float your boat?
NUMBER ONE. I wasn’t surprised to find the single most powerful printed words a person can experience is YOUR NAME. When you think about it, our whole identity and self-perception is tied up in our name.
When we see our name on a list, in a story or even on a name tag, our brains almost glow with a kind of pride and increased self-esteem.
NUMBER TWO was a huge surprise. The word we all seem to love is “FREE.”
That’s right, the word free is magic. I love the different kinds of research used in this word trial.
Researchers used two candies. The popular Hershey’s Kiss and the delicious Lindt Truffle.
As you can see below, in trial A, the Lindt truffle was offered at 50% off of its regular value and the Hersey Kiss was offered for One Cent. Look at the results. About ¾ of the folks chose the better value and the better candy.
But look at trial B. The cost difference remained the same, fourteen cents, but when the Lindt truffle was offered for a penny less at fourteen cents and the Hershey Kiss was FREE, almost 70% chose the freebie.
We Love Free!
NUMBER THREE. Another surprise word that powerfully moves people is the word, “Because.”
It seems that people will do you favors more willingly if you say because and then give your reason, even a silly weak reason. The word because usually registers enough reason in itself.
Psychologists say “A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
I will return with more of these powerful words and the research that uncovered them on Wednesday.